As part of its announcement, the club will wear a special guernsey in Saturday night’s Round 10 match against the Western Bulldogs.
The Northern Territory guernsey features 22 emus emblazoned on the black fabric below its white and teal vees, which represent each of the players who will run out for the Power in the game.
You can bid on match-worn guernseys from Saturday night's clash here
The emu is the totem of the Jingili people of Jingili country - the region of the Northern Territory where Port Adelaide player Jake Neade was raised.
Buy the special NT guernsey from the Power Megastore here
The emu emblem used on the guernsey was designed by the Kulumindi Art Centre in Neade’s hometown of Elliott, approximately 700 kilometres south of Darwin, in conjunction with Barkly Regional Arts.
The guernsey will be available for purchase through the club’s online store and al 22 match-worn guernsey will also be auctioned online.
Kulumindini Arts received an upfront payment for the design and will also receive a commission on all guernsey sales.
The Northern Territory guernsey not only represents Neade’s country, but also the established and ongoing special relationship Port Adelaide has with the Northern Territory, with a number of its players throughout its long history in the AFL and SANFL originating from the top end.
The club has also played more premiership season games in Darwin than any other AFL club.
To further this relationship with the Northern Territory, the club will launch its Central Corridor Strategy over the coming months.
To be implemented by the club’s development arm, Power Community Ltd, the Central Corridor Strategy will work towards Port Adelaide’s vision of building its relationship with the Territory by playing more games in Darwin and Alice Springs.
It will also work with corporate partners towards delivering a range of community programs in the top end including work to establish a pre-season training camp in 2014 for the club’s senior side.
Talks with a number of partners in the Northern Territory - including education stakeholders - have taken place to bring the excellent programs Power Community Ltd conducts in South Australia to the top end are progressing.
Power Community Ltd recently expended its board of directors from five to seven members, with former NT government minister Elliot McAdam and Darwin-based associate director of NAB Corporate Property Stuart Palmer recently appointed.
General manager of Power Community Ltd, Darren Adamson, says the Central Corridor Strategy represents a significant step in Port Adelaide’s relationship with the NT.
“We have successfully delivered community programs in regional South Australia and we believe we can deliver similar programs in the Northern Territory,” said Mr Adamson.
“We are now exploring the right partnerships to bring our ideas to fruition.”
“There are many similarities between South Australia and the Territory – our players love coming here, and we see this strategy as a natural progression for our club to further engage the broader community here in the Northern Territory.”
