THE good news keeps coming at Alberton – with Goodness Superfoods coming on board as the official breakfast provider of the Port Adelaide Football Club in 2014.

The announcement follows EnergyAustralia becoming joint major partner and EasyFuel signing on as a key partner and Comwire IT as a principal partner.

Goodness Superfoods range of cereals and bars follow a simple nutritional philosophy – good nutrition helps your body from the inside out.

The cereals and health food products are made from the best natural ingredients, and are highly nutritious, delicious and healthy. They contain the super wholegrain BARLEYmax, a natural, non-genetically modified wholegrain that contains twice the dietary fibre of regular grains, has four times the amount of resistant starch and has low GI.

Port Adelaide’s High Performance Manager Darren Burgess said the club was pleased to have Goodness Superfoods on board.

“Goodness Superfoods is an outstanding breakfast cereal,” Burgess said.

“Our decision in choosing Goodness Superfooods as our official provider was an easy one.”

Goodness Superfoods CEO Arnold May shared Burgess’ excitement at the announcement.

“We are thrilled to be helping Port Adelaide players stay fit and healthy,” May said.

“Breakfast is the most important meal of the day and we know this will help them when the all important game day arrives each week.”