THE Port Adelaide Football Club is delighted to announce international sportswear powerhouse, Macron, has extended their technical apparel partnership with the club for four more years.
After originally signing with the club in 2021 on a four-year deal as the brand's first foray into the AFL, the recent deal, signed twelve months in advance of expiration, is testament to the strength of the partnership between the two organisations.
Port Adelaide Chief Executive Officer, Matthew Richardson credits the synergy between the two brands’ values, purpose and innovation that has created the perfect platform for a successful partnership.
“We’re delighted to extend our partnership with Macron as our official on-field apparel partner for another four years,” Mr. Richardson said.
"Macron is a major European high performance sportswear company committed to excellence and innovation.
“The brand’s in-house design and manufacturing capability from their headquarters in Bologna, Italy provides cutting edge high-performance technical sportswear for our players and coaches, as well as a fully customised collection of supporter wear for our members and supporters.
“The growth in our retail business has been significant over the last four years, with the investment in the Port Store at Alberton Oval being an important part of the experience for our members and supporters, and Macron have played an important role in both this, and the development of our retail collections each year.
“My thanks go to Gianluca Pavanello, Roberto Casolari, Marco Bettella and all the team at Macron for their work to bring this renewed deal to life.
“We look forward to continuing to work together on providing outstanding products for our players, staff and supporters.”
Macron Chief Executive Officer Gianluca Pavanello said the company was delighted to continue its partnership with Port Adelaide.
“Partnerships are valuable when they are built on solid relationships of collaboration and mutual esteem,” Mr. Pavanello said.
“With the Port Adelaide Football Club, we immediately created an excellent bond, both on a working and personal level.
“For this reason, it was natural to continue together in an important sports project, within which we can develop collections that best represent the identity and values of this club.
“Australia and the AFL are a very important market for us, in which we are growing thanks also to this partnership with an important and titled club like Port Adelaide”.
