Abbey Dowrick, CITB CEO Holly Willcox and Jason Horne-Francis commemorate the new partnership. Image: Matt Sampson.

PORT ADELAIDE is proud to announce a new partnership with the Construction Industry Training Board (CITB) across both the club’s AFL and AFLW sides, and the club’s not-for-profit Power Community Limited (PCL).

It comes as part of CITB’s ‘Trade Up’ campaign which designed to attract new apprentices to the building and construction industry.

The partnership will see CITB have a presence at the club’s careers expos aligned to PCL’s Power SAASTA Connect Cup, Multicultural Power Cup and SANTOS Aboriginal Power Cup to effectively reach and educate students on the benefits of completing a trade.

As part of the upcoming AFLW season, the partnership will also see ‘Trade Up’ be a match day partner for two key home games, with the aim to engage young people in the construction industry via activations around Alberton.

Port Adelaide is proud to announce a new partnership with the Construction Industry Training Board (CITB) across both the club’s AFL and AFLW programs. Image: Matt Sampson.

And finally, in support of attracting more female talent to the industry, Port Adelaide’s AFLW players will also participate in a mentoring program with up-and-coming female apprentice talent and connect with them on the synergies of leading an active lifestyle through sport and working on a job site in the trades.

General Manager of Power Community Limited, Jake Battifuoco, said that he is proud to partner with CITB to play a role in creating career pathways for young people.

“We’re very proud to partner with CITB across both PCL and the broader club. The natural synergy between the two organisations, particularly when it comes to creating career pathways for young people, has created a great platform for partnership,” Mr. Battifuoco said.

“We look forward to welcoming CITB to our careers expos to engage students in the opportunities completing a trade present”.

CITB CEO Holly Willcox said the company was excited to partner with Port Adelaide Football Club across the AFL & AFLW competition.

“We’re thrilled to be able to continue to connect with community through sport to attract future talent to the building and construction industry,” Mrs. Willcox said.

“The community programs the club’s not-for-profit PCL facilitates, particularly aligns with the Trade Up strategy and we’re looking forward to developing this as the campaign continues to evolve.”