In a significant moment for both parties, MG has extended its major partnership with Port Adelaide for a further three years. Image: Matt Sampson.

The Port Adelaide Football Club is proud to announce MG Motor Australia has extended its major partnership with the club for a further three years.

After initially signing with the club as part of MG's launch into the Australian market, the automotive brand has experienced significant growth and is now comfortably one of the country's best-selling car brands.

MG will continue to hold pride of place on the front of all the club’s home, clash, and special event guernseys across the AFL, AFLW and SANFL programs, and across all official on-field merchandise.

The extension is a significant moment for Port Adelaide and MG. Image: Matt Sampson.

The MG brand will continue its naming rights of the MG High Performance Centre and be represented through activations on game day at both Adelaide and Alberton Ovals.

Port Adelaide Football Club Chief Executive Officer, Matthew Richardson, said he was delighted that MG extended its partnership, and acknowledged it’s a significant moment for both organisations.

“We are delighted to announce this three-year partnership extension with MG Motor Australia, and Port Adelaide is very proud to wear the iconic MG brand on the front of our playing uniforms across the AFL, AFLW and SANFL competitions,” Mr Richardson said.

“When MG launched into the Australian market, they were seeking a strategic partner in sport which matched the history and authenticity of their 100-year-old brand, but at the same time brought a boldness to match their ambition and goals.

MG have been a proud partner of Port Adelaide since 2020. Image: Matt Sampson.

“The Port Adelaide Football Club could not be prouder of the journey that MG are on and look forward to playing our role in supporting their continued growth for many years to come.

“I’d like to thank CEO Peter Ciao, his team, and the entire MG dealer network around the country for their support and ongoing commitment to our club.

“Genuine partnerships where the brands and people are completely aligned are rare, and we are thrilled to have developed this with MG and look forward to continuing to strengthen that across the next three years.

“Importantly, our members will also continue to have access to exclusive member benefits and discounts on MG vehicles across the duration of this partnership”.

11:15

David Koch and Ollie Wines press conference - 19 February

David Koch and Ollie Wines speak to the media after announcing that MG has extended its partnership with the club for a further 3 years.

MG Motor Australia’s Chief Executive Officer, Peter Ciao said the extension reiterates the brand’s support for the club.

“We’ve been a proud partner of Port Adelaide since 2020, which has aligned well with our growth in the Australian automotive market,” Mr Ciao said.

“We have kicked a lot of goals together, we have been able to create some incredible opportunities for Port Adelaide fans as well as our customers and so many chances for them to get closer to the action on and off the field, and in and out of our cars.

“Like Port Adelaide, our vehicles deliver a combination of power and efficiency, that is driven by a winning culture built of passion, talented people, innovation and dedication to performance on the football field and on the road.

“We hope to see the Power play electrifying football this season. Go Port!”