PORT ADELAIDE is delighted to welcome Sanjeev Gupta of GFG as the club’s new joint major partner.

The partnership - to be announced today at a community event at Alberton Oval - marks the first time the Gupta family has partnered a major sporting club, demonstrating the confidence it has in Port Adelaide’s direction along with the alignment of our values.

Port Adelaide chairman David Koch said the club was thrilled to partner with the Gupta family.

“The Gupta Family Group is an established global alliance who through Sanjeev Gupta, have invested significantly in Australia in recent times. Port Adelaide could not be prouder of this partnership,” Mr Koch said.

“With GFG joining us as a joint major partner, we have taken another significant step in our strategic drive to broaden Port Adelaide’s brand globally, while at the same time doubling down in our heartland. This will be achieved with GFG through a number of joint initiatives across the Eyre Peninsula starting with our AFL community camp next week In Whyalla.”

Sanjeev Gupta said ahead of the announcement:

“I’m excited by this partnership with Port Adelaide – our family’s first with a sporting team – and we look forward to sharing the richness of Aussie Rules far and wide.

“The club’s ethos resonates with values that are important to me, of family, sustainability, and change.

“This relationship will see Port Adelaide develop skills and programs for young people especially in regional areas like Whyalla, where we have made a commitment to develop sustainable industry and strong communities for generations to come.”

The GFG name will appear on the back of both Port Adelaide’s white pre-season guernsey and black home-and-away guernsey and on the front of the club’s silver clash guernsey. Mr Koch said GFG’s values and vision aligned perfectly with Port Adelaide’s.

“Like Port Adelaide, the Gupta Family Group is built on values underpinned by hard work, grit and determination,” he said.

“We both challenge the status quo, have a strong vision for the future and push the boundaries in constant pursuit of success.

“And we love GFG’s passion for innovation and their capacity to adapt and evolve in a quest for sustainability.

“But most importantly, above all, we admire Sanjeev and the Gupta Family Group for how they exist for their people, their family and their community. Those values have been in our DNA since 1870 and it’s what makes this partnership feel so right.”