Australia’s largest independent tyre retailer Tyrepower has joined Port Adelaide as a premier partner and Official Showdown Partner for the next two seasons.
The partnership will see Tyrepower branding appear prominently at Port Adelaide’s home Showdowns and throughout the season as a gameday segment partner.
The Tyrepower ‘Dash for Cash’ will also become a game day segment at Port Adelaide home matches, where fans in the stadium will race against the average speed of a Port player.
Prizes will include tickets to the Locker Room corporate suite and a chance to win $10,000 in Round 23.
The Tyrepower Group was formed in 1977 by ten independent tyre retailers to offer consumers the flexibility, savings and service of an independent dealer network. The company has grown to be the largest independent tyre retailer in Australasia and operates in all states and territories, with over 250 stores nationally.
Tyrepower was a principal partner of Port Adelaide in 2016.
Tyrepower General Manager Richard Ellery says the Tyrepower was excited to put pen to paper on the two-year agreement.
“We’re excited to be increasing our support of Port Adelaide to premier partner level in 2017," he said.
“We believe having a presence at the best sports gameday in the country will be a fantastic platform to promote Tyrepower as Australia’s biggest independent tyre retailer.”
Port Adelaide general manager of commercial Richard Kelly is excited about the prospect of the Tyrepower Dash for Cash becoming a fan favourite.
“We’re excited to have Tyrepower on board as a premier partner in 2017 and Showdown sponsor," he said.
“Port Adelaide is a proud football club and challenger brand like Tyrepower and we think this partnership is a perfect fit for the year ahead.
“The Tyrepower ‘Dash for Cash’ will be a lot of fun on game day, and we think the chance to win locker room tickets or $10,000 is going to be very exciting for our supporters.”
