PORT ADELAIDE chose a historic building with a bright future to launch its new logo on Sunday and Chief Executive Officer Keith Thomas says the venue and its operators couldn’t be more aligned to the club.

The logo – featuring the now iconic P.A. symbol with 1870 underneath it as a nod to the club’s birth year along with the black and white prison bars and teal V which feature on its SANFL and AFL guernseys – will be worn on both jumpers as well as featuring on all merchandise, buildings and other products during the club’s 150th anniversary year in 2020.

It was launched at a packed Pirate Life Brewing in the heart of Port Adelaide in a free family-friendly event which members lapped up.

The event featured food trucks, children’s activities, haircuts at the on-site barber shop and of course Pirate Life’s popular beer range.

Speaking on Adelaide radio this morning, Mr Thomas said Port Adelaide and Pirate Life shared similar stories and a similar heartland.

“They epitomise what’s going on in the Port Adelaide district where they’re in this really old historic building but you walk inside it and it is as cool as you could imagine – it’s just a fantastic place,” he said on Adelaide radio on Monday morning.

“It really reinforced to us all just how the Port Adelaide district is advancing and how Pirate Life’s story, and the Port Adelaide district’s story is absolutely aligned to ours, which is a great history, but an even more exciting future.

“It was a really nice moment.”

Pirate Life has also produced a commemorative P.A. Lager featuring the club’s new logo which is on sale at its Baker Street brewery or at various SipnSave bottle shops.

“We love the cans that they’ve produced,” said Mr Thomas.

“They’ve produced a special beer for us and we think that we’re in for a whole lot more.”

Chairman David Koch echoed Mr Thomas’ comments, thanking Pirate Life for allowing the club to host the event at its premises.

“It is such a great fit,” he said.

“A brewery, in a refurbished woolshed, in the heart of working-class Port Adelaide.

“This is our community. You are our people. This is our heartland. And we wouldn’t want to be anywhere else or have it any other way.”