Sponsor brand coverage shows positive growth
The Power has just received its mid-season report from independent sponsorship monitoring company Repucomm International.
After ten rounds of the home and away season and the NAB Cup, the Power’s top five sponsors have all returned significant increases in their brand exposure values through television match coverage, peripheral television coverage (including news and sport show coverage) and print media nationally.
The Power’ top five sponsors returned a 25% increase on last year which is positive news for our Joint Major and Premier partners. One of the most pleasing results has been the improvement in returns in signage values with LED Digital signage driving significant growth for our partners’ brands.
Other highlights included a small increase in television viewing audiences with two games still to be shown nationally on the Seven Network. Crowd attendances increased slightly on last year including an outstanding turnout for our home Balfours Showdown with a crowd of 41,558 in attendance.
LED packages are still available, more information can be found here.