That's the message from Port Adelaide's high-profile financial commentator chairman David Koch and chief executive Keith Thomas to the football world after the club announced a multi-year deal with EnergyAustralia.
And while Port Adelaide will formally report a financial loss at its annual general meeting next Friday, it will be with an optimistic and positive outlook.
EnergyAustralia was announced as the club's new joint major partner at a special unveiling at the Adelaide Oval on Friday afternoon.
It will partner with the entirety of the club's football program - including the Magpies in the SANFL - and is set to be worn on the front of the Power's home jumper, Magpies guernsey and the rear of the club's away strip in non-South Australian markets.
Coupling with a world renowned company in Renault as the club's joint major partner, the EnergyAustralia deal is something Port Adelaide's chairman is pleased to lock away on the eve of trial matches, which start at the club's annual Family Day at Alberton on Saturday 8 February.
"[I'm] really pleased to have the two most prestigious bits of business for the club locked away for the next two or three years," Mr Koch told Port Adelaide's key partner FIVEaa.
"It really eases the pressure and they're just great international and national brands to be associated with us, so we're delighted."
Koch outlined his vision for Port Adelaide across a range of media appearances on Friday, saying the club's decision to integrate its AFL and SANFL programs was its best achievement since the end of the 2013 season and crucial to the success of Port Adelaide on-field in both competitions going forward.
"Hopefully all the doubters last year when we were standing tough on the Magpies, who were saying we 'didn't really want to keep the Magpies, it's just empty words, they're happy to let them go' will realise that we have been committed all along to keeping them," he said.
"We have the football program we have always wanted - that integration - and it's so important for us going forward.
"It's all about people, and if there's one thing I've learned in the last 12 months it's about getting quality people involved.
"We've got to be world's best-practice at sport, not AFL best practice or Australia's best - world's best.
"The way Travis and the leadership group organise the team is really special, and they know they're part of something special."
EnergyAustralia originally contacted Keith Thomas 12 months ago and throughout the ensuing months concluded an arrangement which would lock them in for at least two years as a major partner.
"They knew all about what we're about," explained Mr Thomas.
"Our values ... The Power to End Hunger campaign which they we're really interested in; they loved the idea of the Magpies and the community feel of Port Adelaide; they were watching us with the way we dealt with integrity issues and drugs [in sport].
"The end process ... has been about just making sure what they thought was happening, was really happening at Port Adelaide. That's all come into play and they're going to be a terrific partner."
He said having two high quality and long-term sponsors in place changes the club's approach to its commercial and corporate operations for the better.
"Now we're getting ourselves to a position where we feel we can be competitive and do what we need to do," said Thomas.
"This partnership gives us stability and surety, credibility [along] with Renault and allows us to attack the business of being world's best at delivering on a sponsorship, [asking] how can we support Darren Burgess and his sport science ambitions, and Ken and the players?
"It's a different mindset."
With key pieces of Port Adelaide's 2014 puzzle in place, there is one as yet unreached milestone for the club - breaking through last year's tally of 42,101 members and cracking the never-before-achieved milestone target of 50,000.
It's ambitious, but one Koch and Thomas are confident Port Adelaide can achieve, having recently eclipsed its previous best record of 38,305 members from the 1998 season and likely to crack 40,000 next week.
"We'll get 40,000 next week, we've above 38,000 now and it's only January!" said Koch.
"We've set our membership committee, and they're confident they'll get it, 50,000 members.
Almost 30,000 11-game reserved seats or Essential Power memberships, which also guarantee access to the historic first Showdown at Adelaide Oval, have been sold.
That's almost 80 per cent of the total membership number and another club record.
"We're determined to make this one of the best football clubs in the country so get on board."
"The Crows are obviously the bigger club in Adelaide but we're coming for them."
EnergyAustralia is on board for 2014, are you? Join the club as an 11-game reserved or Essential Power member to guarantee your seat at the first Showdown at Adelaide Oval by visiting weareportadelaide.com.au or call 1300 467 232.
"Now we're getting ourselves to a position where we feel we can be competitive and do what we need to do," said Thomas.
"This partnership gives us stability and surety, credibility [along] with Renault and allows us to attack the business of being world's best at delivering on a sponsorship, [asking] how can we support Darren Burgess and his sport science ambitions, and Ken and the players?
"It's a different mindset."
With key pieces of Port Adelaide's 2014 puzzle in place, there is one as yet unreached milestone for the club - breaking through last year's tally of 42,101 members and cracking the never-before-achieved milestone target of 50,000.
It's ambitious, but one Koch and Thomas are confident Port Adelaide can achieve, having recently eclipsed its previous best record of 38,305 members from the 1998 season and likely to crack 40,000 next week.
"We'll get 40,000 next week, we've above 38,000 now and it's only January!" said Koch.
"We've set our membership committee, and they're confident they'll get it, 50,000 members.
Almost 30,000 11-game reserved seats or Essential Power memberships, which also guarantee access to the historic first Showdown at Adelaide Oval, have been sold.
That's almost 80 per cent of the total membership number and another club record.
"We're determined to make this one of the best football clubs in the country so get on board."
"The Crows are obviously the bigger club in Adelaide but we're coming for them."
EnergyAustralia is on board for 2014, are you? Join the club as an 11-game reserved or Essential Power member to guarantee your seat at the first Showdown at Adelaide Oval by visiting weareportadelaide.com.au or call 1300 467 232.
