November 25th marks the International Day of Eliminating Violence Against Women, also signifying the launch of the UNiTE campaign – an initiative comprising 16 days of activism, concluding on the International Human Rights Day on December 10th.
The campaign aims to prevent and eliminate violence against women and girls around the world, calling for global action to increase awareness, promote advocacy and create opportunities for discussion on challenges and solutions.
Power Community Limited is proud to play a role in working towards the elimination of violence against women with one of their core programs, Power To End Violence Against Women.
Developed in 2016 by Power Community Limited, major partner Centacare Catholic Family Services, and the Department for Education, the PTEVAW program has since garnered national recognition for its innovative and impactful program curriculum and delivery method.
Using the power of sport, the program starts important and life-changing conversations with male students around drivers of abuse to help them make informed decisions and become advocates for change - at school, home, and in their wider community.
Students explore rights and responsibilities in relationships, personal values, how to recognise disrespectful behaviour, and being a positive bystander, concluding their learning at an annual leadership day and role model event.
This year alone, the PTEVAW program has reached 1540 students across 23 schools, with a staggering 91% of students admitting they had a better understanding of healthy relationships, and 96% having a better understanding of the key drivers of violence – proving that the program has and will continue to make critical change at a grassroots level.
General Manager of Power Community Limited, Jake Battifuoco reflected on the importance of the PTEVAW, and the significance education on the topic can make on future behaviours.
“Primary prevention remains crucial in addressing the underlying social drivers of violence such as attitudes, beliefs and behaviours” Mr. Battifuoco said.
“Our partnership with Centacare Catholic Family Services and the Department for Education continues to provide a unique platform, through the power of sport, for young people to discuss the issue of violence against women, explore respectful relationships and gain skills and knowledge to make informed choices.
“We are incredibly proud of our collaborative outcomes across our partnership, influencing future generations to drive social change.”
If you’d like to know more about how to get involved with the UNiTE campaign, click here or if you can find out more about Power Community Limited’s programs here.
