Renewals for 2014 members will commence on Friday with memberships officially going on sale to the general public on Monday.
The Power expects to build on record annual membership and crowd figures reached last season in its exciting new campaign.
Port Adelaide's membership totalled 55,750 in 2014 and it twice set a new record attendance for any AFL game in South Australia.
And such was the popularity of Port Adelaide season tickets last season that the club has introduced a reserved seat wait list to manage the high demand for its popular reserved seat categories in 2015.
Port Adelaide memberships are set to remain the hottest ticket in town with renewing and prospective members, after an annual survey of members of AFL’s 18 clubs by SHAPE Research showed the club's membership programs, the redeveloped Adelaide Oval and a personal connection with the club were driving factors behind its record 2014 figures.
SHAPE’s research shows Port Adelaide’s members have a higher emotional attachment to the club than at any time since its AFL entry.
Membership satisfaction enjoyed an increase on 2013 levels, and almost 9 in 10 respondents indicated they’ll join the rush to renew memberships.
Port Adelaide’s GM of marketing and consumer business Matthew Richardson says the research shows the club is on the right path to delivering a game day experience that all Power supporters will enjoy.
“The value of the insights we receive from the member research helps us ensure that we are continually improving our overall product and service to members every year,” Richardson told portadelaidefc.com.au.
“While we are pleased with the results, we are now driven to ensure that in 2015 we improve our overall member experience yet again.
“We want to ensure that our members’ overall experience with the club at every point they interact, whether it be through their renewal process or on game day, reflects the high value we place on our members at every level.”
The research gives a detailed insight into a Port Adelaide member.
One fifth of the club’s existing membership joined the club in 2014, while another fifth joined up for club’s inaugural season in the AFL.
The majority of existing members committed to Port Adelaide early in its AFL lifetime – between 1998 and its first flag in 2004.
While the club’s membership packages and on and off-field improvement continue to be attractive ‘pulls’ for prospective and existing members, the new Adelaide Oval also proved a significant factor in supporter satisfaction this year.
Power members loved the Adelaide Oval, especially compared to Football Park, with overall satisfaction with the club’s city home scoring 9.6 out of 10.
The move to Adelaide Oval also saw a spike in members using public transport to go to the games – more than 60% took a Footy Express train, bus or tram to the ground in 2014.
Never Tear Us Apart, the club’s team entry, and the March from the Mall were the most loved game day experiences for Power fans in 2014 and building on those special moments is a key objective for the club next year.
“Our community was amazing in 2014 and we just love the way they took complete ownership of the Adelaide Oval and built the Port Adelaide game day experience into something that fans from right around the country are coming to enjoy,” Richardson said.
“If members thought our 2014 game day experience was good, Power games will be even better again in 2015!
“Our home fixture is full of blockbuster clashes and night games and our events team are planning a range of new initiatives in addition to the things that will carry over from last season like the March from the Mall, our thrilling team entry and of course, Never Tear us Apart.”
The research also showed approval of the club’s fully integrated football program.
58 per cent of members indicated an increased interest in the state league competition in 2014, follow the highly anticipated move of all the club’s AFL players into its SANFL program.
As ever, the vast majority of SANFL club support is in favour of Port Adelaide – around nine in ten members support the Magpies - with seven per cent of members not following the competition at all.
That translated to a spike in the club’s average crowds - the 3,256 average attendance that watched games at Alberton Oval on average was the club’s highest since 2008, and seventh highest since 1997.
69 per cent of members would likely recommend Port Adelaide membership to a friend for 2015.
Port Adelaide’s membership renewals will commence on Friday, with packages being launched to the general public on Monday.
And such was the popularity of Port Adelaide season tickets last season that the club has introduced a reserved seat wait list to manage the high demand for its popular reserved seat categories in 2015.
Port Adelaide memberships are set to remain the hottest ticket in town with renewing and prospective members, after an annual survey of members of AFL’s 18 clubs by SHAPE Research showed the club's membership programs, the redeveloped Adelaide Oval and a personal connection with the club were driving factors behind its record 2014 figures.
SHAPE’s research shows Port Adelaide’s members have a higher emotional attachment to the club than at any time since its AFL entry.
Membership satisfaction enjoyed an increase on 2013 levels, and almost 9 in 10 respondents indicated they’ll join the rush to renew memberships.
Port Adelaide’s GM of marketing and consumer business Matthew Richardson says the research shows the club is on the right path to delivering a game day experience that all Power supporters will enjoy.
“The value of the insights we receive from the member research helps us ensure that we are continually improving our overall product and service to members every year,” Richardson told portadelaidefc.com.au.
“While we are pleased with the results, we are now driven to ensure that in 2015 we improve our overall member experience yet again.
“We want to ensure that our members’ overall experience with the club at every point they interact, whether it be through their renewal process or on game day, reflects the high value we place on our members at every level.”
The research gives a detailed insight into a Port Adelaide member.
One fifth of the club’s existing membership joined the club in 2014, while another fifth joined up for club’s inaugural season in the AFL.
The majority of existing members committed to Port Adelaide early in its AFL lifetime – between 1998 and its first flag in 2004.
While the club’s membership packages and on and off-field improvement continue to be attractive ‘pulls’ for prospective and existing members, the new Adelaide Oval also proved a significant factor in supporter satisfaction this year.
Power members loved the Adelaide Oval, especially compared to Football Park, with overall satisfaction with the club’s city home scoring 9.6 out of 10.
The move to Adelaide Oval also saw a spike in members using public transport to go to the games – more than 60% took a Footy Express train, bus or tram to the ground in 2014.
Never Tear Us Apart, the club’s team entry, and the March from the Mall were the most loved game day experiences for Power fans in 2014 and building on those special moments is a key objective for the club next year.
“Our community was amazing in 2014 and we just love the way they took complete ownership of the Adelaide Oval and built the Port Adelaide game day experience into something that fans from right around the country are coming to enjoy,” Richardson said.
“If members thought our 2014 game day experience was good, Power games will be even better again in 2015!
“Our home fixture is full of blockbuster clashes and night games and our events team are planning a range of new initiatives in addition to the things that will carry over from last season like the March from the Mall, our thrilling team entry and of course, Never Tear us Apart.”
The research also showed approval of the club’s fully integrated football program.
58 per cent of members indicated an increased interest in the state league competition in 2014, follow the highly anticipated move of all the club’s AFL players into its SANFL program.
As ever, the vast majority of SANFL club support is in favour of Port Adelaide – around nine in ten members support the Magpies - with seven per cent of members not following the competition at all.
That translated to a spike in the club’s average crowds - the 3,256 average attendance that watched games at Alberton Oval on average was the club’s highest since 2008, and seventh highest since 1997.
69 per cent of members would likely recommend Port Adelaide membership to a friend for 2015.
Port Adelaide’s membership renewals will commence on Friday, with packages being launched to the general public on Monday.
