Approach

Awareness

Build brand awareness and affiliation through an asset spread that bought to life the Bank SA ‘Let’s do this’ Campaign and commitment to the partnership

Consideration

Deliver a campaign focused on ‘member first’ mindset. Use a customised suite of assets to continually reinforce Bank SA messages and build trust.

Conversion

Offer up exclusive PAFC incentive and call to action, driving membership base to a specific landing page and dedicated home loan team with a customer first mindset