The Port Adelaide Football Club proudly welcomes V.I.P. Home Services as a Joint Major Partner in a three-year deal beginning with the 2012 AFL season.
V.I.P. will be seen on the front of the Power’s home guernsey and the back of its away and clash strips, taking the brand to a massive Australia-wide audience as the company continues its national expansion.
The significantly enhanced relationship builds on V.I.P.’s status as a Premier Partner in 2011 when it was the coaches’ sponsor.
Port Adelaide president Brett Duncanson said the new partnership was exciting for both the club and the company, which was founded in Adelaide by Mr Bill Vis in 1979.
“V.I.P. and the Port Adelaide Football Club are a fantastic fit,” Mr Duncanson said.
“We are both proudly South Australian organisations with a deep commitment to the community, our supporters and customers, and a passion for everything that we do.
“We share a tradition of teamwork, success and bold ambition, and we are both looking ahead to exciting futures and even bigger things.
“To be able to embrace that journey together at the highest level is a sign of the faith we have in each other and the direction we are headed.
“Add to that Bill’s unmistakable passion for Port Adelaide and the club’s unprecedented exposure in Australia’s greatest and highest profile sporting competition, and we are very powerful partners.”
V.I.P. Home Services founder Bill Vis said: “We are an international company based in Adelaide supporting local sport in our state. By sponsoring the Port Adelaide Football Club we are helping a fantastic local South Australian club on their journey to success.
“Sport plays such a vital role in our community. Being able to be a Joint Major Partner of the club is about supporting a great team in our own backyard.”
Mr Duncanson said V.I.P.’s decision to become a Joint Major Partner would deliver further benefits for both partners beyond what had already been achieved under the previous sponsorship arrangement.
“In working with Bill and the team at V.I.P. throughout last year, we realised how effective our partnership was and it became a logical progression to take that relationship to the highest level possible,” Mr Duncanson said.
“In 2012, we are the only club to be playing in every one of the AFL’s markets and that gives us a chance to help V.I.P. deliver further on its own national expansion plans.
“As we travel the country to play this year - from Adelaide to Darwin, Perth to Melbourne and from Queensland down to Tasmania - we will be proud to have V.I.P. Home Services with us every step of the way.
“Our games will also be seen on television by more people than ever from 2012. Thanks to the AFL’s new broadcast contracts, every Port Adelaide game will be seen across the country week in and week out through either Channel 7 or Foxtel. The television deal also takes our club and our major sponsors to a wider market than ever before, through broadcasts in the expanding AFL markets of Queensland and New South Wales.”
V.I.P. Home Services offers a wide range of domestic and commercial cleaning, gardening and maintenance services, through a network of more than 1100 franchisees across the country.
“It’s thanks to the great results we have seen from the partnership and the fantastic relationships we have with the club that made increasing the sponsorship an easy decision,” said Mr Vis.
“To be partnering with a club that shares similar values and is the only club to be playing in every AFL market in 2012 makes sense from a business and brand exposure perspective. We welcome the club wholeheartedly to the V.I.P. family.”
V.I.P. Home Services has had a long involvement with Port Adelaide that began with sponsorship of the Magpies in the late 1990s.
The Port Adelaide Football Club is among V.I.P.’s clients, with the Allan Scott Power Headquarters expertly cleaned by staff from one of the company’s franchises.
